Career Discovery 2023
Timeline:
Sep 2023
Tools:
Figma, Adobe Illustrator, Instagram
THE PROBLEMCareer Discovery was being hosted for the first time at UT, and it was also the first time TPEO collaborated with another organization for an event.
This needed the amalgamation of two different brand identities, the bright oranges from TPEO and the muted greens from Genesis. We needed to make a lasting impact with the graphics, as they would potentially be reused henceforth for every annual iteration of Career Discovery. Plus, the food sponsor for our event made it challenging for students to register for the event. As the Marketing Director, I took on this challenge to increase traction and maximize user registrations (+ retention/attendance rate).
This project is a part of my experiences as the Marketing Director at Texas Product Engineering Organization.
THE SOLUTIONA multi-platform creative campaign with social media assets and a timeless presentation template
TIMELINE + RESULTS ACCOMPLISHEDI chose to space the campaign for 20 days on all platforms TPEO (and Genesis) had an impactful and promising presence in. This included platforms such as Instagram, LinkedIn, Slack, and Discord.
▷ Create all visual creatives and assets using a cohesive brand identity that depicted TPEO x Genesis’ joint forces on Adobe Illustrator, and revise after consulting the Career Discovery 2023 team
▷ Manage event registrations and create a specific toolkit guide so users can navigate through the complicated process and register for the event.
▷ Handle all social media communications and post as necessary. You can view our campaign here!
The campaign I worked on was able to accomplish the following!
▶︎ A 30% increase in event registrations (in TPEO history)
▶︎ A 25% profit made from the event for TPEO *(despite the complicated registration process)
▶︎ A 20% increase in Instagram followers in a span of 10 days
Presenting Career Discovery 2023!
A few Instagram + LinkedIn posts (including Speaker headshots)
Comprehensive Sign-Up guide (posted as both IG stories and posts)
Role:
Marketing Director, Graphic/Visual Designer
INTRODUCING CAREER DIscovery 2023Career Discovery 2023 is the premiere launching of an annual collab between Texas Product Engineering Organization and Genesis.
TPEO and Genesis joined forces to provide insight on careers in tech, product management, venture capital, investing, software engineering, and product/UX design. Attendees could gain a deeper insight into the possible array of careers available to them in the Tech + Venture Capital world. We arranged a panel of speakers from TPEO and Genesis’ Alumni working in these fields and allowed audience to participate in a Q&A.
A few slides from the Slide Template created!
